Zeithaml, 1988
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- 1SERVQUAL: A multiple-item scale for ... - APA PsycNET
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Citation. ...
- 2PZB 服務品質模型探討服務品質與顧客滿意度之研究
業者如何改善服務品質,以提昇顧客滿意度,一直是被重視的問題。 本研究以Parasuraman、Zeithaml and Berry 所提出的服務品質衡量模式(SERVQUAL 量表),以有形性、可.
- 3Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988 ...
Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988) SERVQUAL A Multiple-Item Scale for Measuri...
- 4SERVQUAL: A multiple- Item Scale for measuring consumer ...
In this regard, Parasuraman et al. (1988) developed the SERVQUAL model and noted that perceived s...
- 5Service Quality Measurements: A Review - hrmars